LayGiri

LayGiri

Digital marketing and Search Engine Optimization blog about all things marketing in Nigeria.


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Social Media Marketing

Why Paying Facebook More Than 0.005 CPE Is Paying Too Much

Posted on November 10th, 2015.

If you have been reading my blog for a while you might have noticed I can be a little bit of a “growth hacker” – A brutally honest one at that. Today I am going to talk about why paying Facebook more than half of a Cent is way too much to pay, how it affects profitability and why you need to not compare your CPE (Cost Per Engagement)...

Featured

Editorials

Traditional Marketing Vs. Digital Marketing in Nigeria

Posted on August 3rd, 2015.

This is one topic I have avoided for a very long time, not because I don’t know how to answer the giant question of which is better for your business but because well… it is impossible to suggest the same thing to any two people. Let me explain, Digital marketing is usually quite straight forward and every business usually needs...

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Editorials

3 Things You MUST Do To Grow Website Traffic

Posted on July 25th, 2015.

You must agree this is the age of smart phones and gadgets, and they really are not going away anytime soon. You will also agree that the internet is powered by data and content and most of said data is being consumed, searched, recycled and used by random people from very random corners of the world. And of course — the obvious —...

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SEO

Quality Vs. Quantity in SEO & Social Media Marketing

Posted on July 21st, 2015.

I had said in this post about link building Vs. link acquisition that I would be addressing the general topic around Quality Vs. Quantity as is related to link building and social media marketing. Well, I finally found my angle and I think it’s time to proceed with my case in front of my jury (you guys). Before we begin, yes quality...

Featured

Social Media Marketing

Reducing Facebook Cost Per Click in Nigeria

Posted on July 15th, 2015.

It’s like this – When you advertise on Facebook you have to keep in mind that essentially Facebook is also a business in many ways, they have employees and taxes and expenses and yada yada yada. So why should Facebook not make money off you too? Of course Facebook will naturally optimize your ads to put more money in her own pocket...