Slowdown! Don’t take my words so literally, I mean… Never mind what I mean – let’s just get into it already.
Many SEO’s – agencies and individuals around the world will agree with me when I say link acquisition IS the most difficult part of Search Engine Optimization. So difficult in fact that almost everyone who wants link building wants to outsource the work and get someone else to worry about it. As opposed to spending valuable time trying to find links or increase link popularity.
This blog post assumes you have some beginner knowledge of SEO in general...
So lets talk about why you shouldn’t build links but instead ACQUIRE links.
A quick Google search of the words “build” and “acquire” return the following results:
1. construct (something) by putting parts or material together.
“the ironworks were built in 1736”
synonyms: construct, erect, put up, assemble, set up, raise More
1. buy or obtain (an asset or object) for oneself.
“I managed to acquire all the books I needed”
synonyms: obtain, come by, come to have, get, receive, gain, earn, win, come into, come in for, take possession of, take receipt of, be given; More
2. learn or develop (a skill, habit, or quality).
“I’ve acquired a taste for whisky”
Ignore the HTML tags
I thought it would be more dramatic to paste the code just as it was found…
Now these definitions are just literal of course but building something would general imply that you invest your own time, resources and maybe even money depending on what the subject is and acquiring something could mean you earned, stole, received or came into it (I am not ignoring the bought part – just hold on)… In this regard I am in support of both earning and stealing links when necessary but never buying them. Here is why;
If you write a great blog post (like the one you are reading right now), you share it to your 7000 twitter followers who are mostly also interested in internet marketing and you also share it to your Facebook audience of over 70,000 people like I am going to do when I am done writing this blog post — There is a good chance someone somewhere will find this super helpful and then maybe re-share or re-blog and give credit to the source. There is a chance, it may or may not happen. If it does happen, That is Link Acquisition! – ACQUIRED.
If I am reading a blog post on some blog called “Nigerian Social Media Examiner” (which does not exist BTW) I see that the author linked to some other content that either does not exist anymore or has been long outdated and I email the author and ask that he instead point his link juice to this beautiful blog post I am currently writing and he does it — That is Link Acquisition! – Stolen!
Now if I go on fiverr.com and buy a gig that says get 1001 .edu and .gov links to your homepage for 5 dollars and I pay for that and the links are blasted to my website and I am penalized into oblivion by Google — That is link building/ buying! – Penalized!
I'm sure you are catching on!
You don’t need to buy
All 3 options above provide me back-links quite alright but only one of them gets me penalized beyond reprieve. First off, it doesn’t take a rocket scientist to figure out that 1001 .edu or .gov links to your website is not something ANYONE should ever want. It is not natural and it just sounds absolutely gruesome… Like strangling a baby – or worse.
That said most of these “blasted” links will be gotten via comments and other spammy methods — meaning it’s entirely a lose lose situation for you – even if you didn’t get penalized they really do not carry that much weight. They are spam!
So what makes the option of acquisition safer and better than building and buying? To put it quite simply – Editorial links (Contextual Links). What most do not seem to know or pay attention to is the fact that Contextual links are almost all that matter to the Google of today because when acquired on merit and acquired properly they are white hat and natural. If it’s supposed to be taken seriously, it can’t be in the comments of some crappy blog somewhere. It needs to be given willingly of a webmasters own accord inside the body of his content. keyword optimized or not, these links are all you need and should pray for and they are even better when they are from related sites.
Don't get links to your real estate blog from a site about Chinese food. Thank you very much!
That’s your tip of the day, if you can master the art of acquiring contextual links from very closely related sites, the sky is the limit. Helps if you have Lance Ulanoff and Neil Patel on speed dial too but yeah, mostly Contextual links. If you have taken the time to grow your network of friends and associates who love just about the same things that you do then you are good. If not, it’s never too late to begin. Network till you drop and get those links homie!
Next time on my SEO series we will talk about Quantity vs Quality… Watch out for that one. Again, if you have any questions for me please feel free to use the comments section below. Arrivederci.