Digital marketing and Search Engine Optimization blog about all things marketing in Nigeria.

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WP-Subscribe Pro Increased My Subscribers by over 40 percent in 5 days

Posted on November 23rd, 2015.

This post is a bit different than what you are used to reading here, but it still teaches something anyway you look at it so let’s get into it! Few months back, I set out on a journey to build out what I hope will soon become the biggest job listing website in Nigeria and maybe someday – Africa. Progress has been massive and the response...


Social Media Marketing

Why Paying Facebook More Than 0.005 CPE Is Paying Too Much

Posted on November 10th, 2015.

If you have been reading my blog for a while you might have noticed I can be a little bit of a “growth hacker” – A brutally honest one at that. Today I am going to talk about why paying Facebook more than half of a Cent is way too much to pay, how it affects profitability and why you need to not compare your CPE (Cost Per Engagement)...



The Dangers Of Paid Link Building: An Honest Review

Posted on September 24th, 2015.

First off, I would like to apologize to anyone and everyone who reads the blog and has noticed most of my topics are predominantly SEO driven. I am not doing this purposefully, SEO is just something I am really passionate about – Hence the constant fade away from the broader digital marketing topic. That said, I recall writing a post here...



5 WordPress Plugins To Streamline Your On-Page Optimization

Posted on September 7th, 2015.

Anyone who knows me at all would know I am a big WordPress guy, if it needs CMS – WordPress is my number 1, 2, 3 & 4 options. For many reasons that I wouldn’t bore you with, WordPress seems the best content management system because of support, maintenance and continuity. So today we want to learn about WordPress Plugins, specifically...


Design & Code

User Experience: How it affects your search rankings

Posted on August 29th, 2015.

A lot of business owners and digitally inclined marketers generally do not know (or maybe they choose to ignore) the effects/importance of UX (User Experience) and Site Navigation in the SERP’s (Search Engine Ranking Positions). Today we are going to discuss at length how exactly you can take advantage of this metric and make it work for...