LayGiri

LayGiri

Digital marketing and Search Engine Optimization blog about all things marketing in Nigeria.


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Editorials

Congratulations to me: I have a new baby

Posted on February 1st, 2016.

Pause…. It’s not an actual human baby or a baby baby… I mean, Kaganate.com has finally launched in all its glory and awesomeness! Everything worked too perfectly and inline! After almost 80 hours without sleep we finally did it. And by we I mean me, myself and I! … And Victor too… Victor Iweanya is my founding...

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Editorials

Update 1: Happy New Year! See You in 30 days

Posted on January 1st, 2016.

Same with all things a Kagane must face, atimes you try to take a new territory and you are faced with massive resistance. Do you give up? No! It’s like the ever inspiring DJ Khaled will say — “Another one!!!” — They don’t want us to take this territory, but you know what we are gonna do? We are gonna take it! Originally...

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Editorials

Why I am moving my knowledgebase to Kaganate in 2016

Posted on December 19th, 2015.

Hi guys, it’s been a fantastic year wouldn’t you agree? Lots of work, travel and fun! I for one learnt a lot in 2015 so it was definitely a great year — I feel like the things I have learnt in the last 11 months are a lot more valuable than everything I learnt in the 22 years before that. To The Point I have a new project launching...

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Editorials

WP-Subscribe Pro Increased My Subscribers by over 40 percent in 5 days

Posted on November 23rd, 2015.

This post is a bit different than what you are used to reading here, but it still teaches something anyway you look at it so let’s get into it! Few months back, I set out on a journey to build out what I hope will soon become the biggest job listing website in Nigeria and maybe someday – Africa. Progress has been massive and the response...

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Social Media Marketing

Why Paying Facebook More Than 0.005 CPE Is Paying Too Much

Posted on November 10th, 2015.

If you have been reading my blog for a while you might have noticed I can be a little bit of a “growth hacker” – A brutally honest one at that. Today I am going to talk about why paying Facebook more than half of a Cent is way too much to pay, how it affects profitability and why you need to not compare your CPE (Cost Per Engagement)...